The Laws Of Simplicity

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The Laws Of Simplicity (10 LOS) by John Meada

1st Law: “Reduce”: Reduce functionality

2nd Law: “Organize”: Users become dismayed when they have too many choices.

3rd Law: “Time” Saving your customers’ time gives them the impression of simplicity.

4th Law: “Learn” “Knowledge makes everything simpler.”

5th Law: “Differences” “Simplicity and complexity need each other.”

6th Law: “Context” Focus is important, but so is illuminating the whole scene. Sometimes things that seem peripheral are as important as those in the center.

7th Law: “Emotion” Modernist design is unadorned, white, black, silver or chrome.

8th Law: “Trust” What if you can’t simplify your product or service? Accept reality. Don’t waste time trying to achieve the impossible. Instead, embrace the opportunity to learn from your mistakes and failures. Your perspective shifts and widens when you fail. Leverage your failures to achieve future successes

9th Law: “Failure” What if you can’t simplify your product or service? Accept reality. Don’t waste time trying to achieve the impossible. Instead, embrace the opportunity to learn from your mistakes and failures.

10th Law: “The One” If you don’t want to remember nine principles of simplicity, remember only this one: Increase simplicity by “subtracting the obvious and adding the meaningful.” Nothing on an iPod is inessential. Everything on it has a purpose.

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